Abstract: When every day is a race against time in the busy lives, quest to safely transfer the amount
resulted in UPIs and apps that facilitate the same. ICT provides access to information through integration of hardware and software in telecommunication. With the help of ICT, banks started searching for innovative alternate banking system to save time and money. Their tireless and ceaseless efforts resulted in the transformation of traditional banking into electronic banking. With the help of electronic banking, traders started searching for innovative mobile apps for alternative payment system to encourage cashless transactions and to save time. Google pay is an Indian mobile- financial services company that offers payments, banking services to consumers. Google Pay is one such app that facilitates the same, in which with aid of a pin, end user can transfer money; earn rewards and much more. This study is conducted to analyze the consumer satisfaction of Google pay among youth. It enables us to understand the major factors that have the maximum impact on customer satisfaction of Google pay. The aim of this study is to analyze the usage of Google pay in kodakara panchayath in Kerala.